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Podcast
Across industries, the most exciting innovations are building a future that is profitable, high-performance, and low-carbon — all at once.
Each week, climate tech entrepreneur Josh Dorfman talks with the founders, CEOs, and executives who turn carbon-cutting ideas into competitive advantage.
They break down the technologies, business models, and strategies that outperform the status quo — reshaping markets, advancing the low-carbon economy, and building the future.
Across industries, the most exciting innovations are building a future that is profitable, high-performance, and low-carbon — all at once.
Each week, climate tech entrepreneur Josh Dorfman talks with the founders, CEOs, and executives who turn carbon-cutting ideas into competitive advantage.
They break down the technologies, business models, and strategies that outperform the status quo — reshaping markets, advancing the low-carbon economy, and building the future.
Hi, I’m Josh Dorfman
As a climate entrepreneur, I’ve built sustainable consumer, manufacturing, and media businesses. Recently, I was co-founder & CEO of Plantd, a carbon-negative building materials startup named to Fast Company’s 2024 list of The World’s Most Innovative Companies.
I’ve also been known as The Lazy Environmentalist, a media brand I created to help consumers discover convenient and cost-effective ways to embrace sustainable lifestyles.
From a soundproofed closet in my Brooklyn apartment, I built The Lazy Environmentalist into a daily radio show on SiriusXM, an award-winning reality TV show on Sundance Channel, two books, one calendar, and many morning show appearances on the likes of Morning Joe, The Martha Stewart Show, Wake Up With Al, and Fox & Friends.
We created Supercool because we know our civilization has the tools to solve climate change in ways that enable humanity to flourish. The proof is in the data and experiences of people and communities in towns and cities around the globe.
Not all climate solutions are created equal. Some are unrealistic. Others are uninspired. Yet, in the hands of forward-looking entrepreneurs, engineers, policymakers, and everyday professionals, the low-carbon economy delivers.
We’re excited to share it with you.
Newsletter
Over $2 trillion is invested annually in clean energy technologies. Supercool’s newsletter breaks down the playbooks climate companies use to win customers, grow revenue, and shape the future.
Delivered once a week. Read in under 5 minutes.
✅ Case studies on how climate companies capture market share.
✅ Operator takeaways on the strategies and tactics they use.
✅ Data-driven insights into where market shifts are underway.
@Fast Company
Josh writes a column on climate innovation and the new carbon order at Fast Company.
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The Climate Tech Making Retail Smarter and More Profitable.
The next wave of retail innovation is turning climate technologies into growth engines. Read it here.
The Secret to Scaling Climate Solutions? Don’t Sell Climate.
People don’t need a new reason to care. They need a new reason to switch. Read it here.
Inside the Climate Innovations Reshaping Our Buildings.
What fast-growing companies climate tech companies like Plantd, BrainBox AI, and Budderfly reveal about the future of decarbonization. Read it here.
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“You can hold both truths: that climate change is devastating—and that solutions are real, working, and worth betting on.”
— Josh Dorfman on Everybody in the Pool, hosted by Molly Wood.