See the low-carbon future.

about

We created Supercool because we know humanity can solve climate change—and that the best solutions do more than cut carbon. They create better products, stronger businesses, and a better way of living.

Through the Supercool podcast and newsletter, we explore the companies, technologies, and ideas shaping the low-carbon economy. We talk with the founders, executives, and operators building them, examine why customers want what they are creating, and draw out the broader lessons about how businesses grow and markets change.

Our job is to show you what is being built, why it is winning, and how it will make the future better than the way things work today.

WHO WE ARE

Josh Dorfman

Co-founder, CEO, and Host

Josh Dorfman is a climate entrepreneur and media creator who has spent more than two decades building sustainable businesses and media brands.

He is also co-founder and CMO of Plantd, a carbon-negative building materials company named to Fast Company’s 2024 list of the World’s Most Innovative Companies.

Earlier, Josh founded Vivavi, a modern sustainable furniture company; launched and led Vine.com, Amazon’s business unit for natural, organic, and sustainable products; and created and hosted The Lazy Environmentalist, which expanded into television, radio, books, and national brand partnerships.

At Supercool, Josh hosts the podcast and writes the weekly newsletter.

Aron Kressner

Co-founder, COO, and Producer

Aron Kressner is a media and marketing executive who has worked with brands including Google, IBM, Chase, Forbes, Vox Media, The Today Show, and CVS Health. His work includes creating and producing CVS Health’s Hermes Award–winning Healthy Conversations podcast.

As co-founder and COO, Aron helped build and launch Supercool and leads its production, operations, partnerships, and growth.

THEIR FIRST COLLABORATION

Josh and Aron first worked together on The Lazy Environmentalist, a consumer entertainment brand created to help people live more sustainably in ways that are easy, convenient, stylish, and affordable.

Josh created and hosted the brand. Aron developed business opportunities and partnerships around it.

The Lazy Environmentalist grew to include two books, two years of national radio on SiriusXM, two seasons of award-winning television on Sundance Channel, and national spokesperson partnerships with Brita and Clorox Green Works.

They've come together again to grow Supercool.