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Supercool is a new conversation about extraordinary climate solutions that cut carbon and improve modern life.
From cutting-edge technology to transformative policies, we go behind the headlines to pinpoint the stories and data shaping the low-carbon economy in towns and cities across the globe.
Our podcast, newsletter, and curated events spotlight climate innovators and initiatives and distill their playbooks for building tomorrow, today.
Team
Josh Dorfman, Co-founder, CEO & Host
Josh is a climate entrepreneur, author, and media personality. Most recently, Josh co-founded and was CEO of Plantd, a carbon-negative materials manufacturer, where he raised the company’s seed and Series A funding rounds, generated millions in revenue, and built the brand through accolades including the U.S. DOE’s Epic Prize for Cleantech Innovation and Fast Company’s World’s Most Innovative Companies Awards. Earlier, Josh led Vine.com, a sustainable products business of Amazon.
3 Key Facts About Josh
1. Josh once lived in his eco-friendly furniture showroom in Brooklyn for four years. He couldn’t afford an apartment and an NYC retail space, so he combined them. Everything was going great until somebody purchased his bed.
2. Josh is the only guest to ever ride a bicycle onto The Martha Stewart Show, which, to his zero-carbon mind, is the pinnacle of having arrived.
3. Observing a billion people riding bicycles, Josh opened a sales office in Nanjing, China, for Kryptonite Bike Locks in 1996. He eventually realized people don’t buy fancy locks that cost more than unfancy bikes. And everyone wanted a car. That’s when he decided business school was a good idea and became an environmentalist.
Aron Kressner, Co-founder & COO
Aron is an experienced media and marketing professional, having worked with brands like Chase, Google, IBM, Today Show, Forbes, and Vox Media. Most recently he created and produced the Hermes award-winning “Healthy Conversations” podcast for CVS Health.
3 Key Facts About Aron
1. He is a recovering cyclist, having once pedaled from New York, up the east coast to Maine, across the U.S. (technically, he hit the west coast in Vancouver) and then down to Los Angeles before making his way to Denver. He is proud to say, some 15 years later, he barely rides to this day.
2. Aron loves music, particularly live music. He even met his wife at a concert – they have a growing record collection.
3. He believes climate change is far more interesting than artificial intelligence, though the media seems to favor the latter. He wants to help with that and believes he can.
When This Duo Last Teamed Up
The last time Josh and Aron worked together on a sustainable media venture…
Josh hosted an award-winning primetime television show on Sundance Channel, a daily radio show on SiriusXM, published two books, contributed to titles like Esquire, and created a number of digital products, including a popular website and newsletter – all branded The Lazy Environmentalist.
Never one to back down from a challenge, Josh “greened” 2X USA national taekwondo champion and former professional MMA fighter, James “Moonwalker” Moontasri, on his television show.
The team now brings that same tenacity to Supercool.