The low-carbon future is here.
Subscribe Today
Join 8,500+ readers at companies like Rivian, Patagonia, and Siemens Energy who see the low-carbon future.
No spam. Just proven climate solutions already underway.
Podcast
Where climate meets cash flow.
Discover real-world climate solutions that cut carbon, boost profits, and improve modern life.
Each week, climate entrepreneur Josh Dorfman pinpoints proven technologies, business models, and strategies accelerating the low-carbon economy, a multi-trillion-dollar global transformation.
Hear from CEOs, Mayors, startup founders, policymakers, and other innovators who are effectively tackling climate change to shape a smart, sustainable future—right now.
See the low-carbon future.
Discover real-world climate solutions that cut carbon, boost the bottom line, and improve modern life.
Each week, climate entrepreneur and author Josh Dorfman pinpoints proven playbooks, business models, and technologies accelerating the low-carbon economy in future-forward towns and cities.
Hear from CEOs, Mayors, startup founders, policymakers, and other innovators who are tackling climate change head-on to shape a smarter, more sustainable future.
HI, I’M JOSH DORFMAN
As a climate entrepreneur, I’ve built sustainable consumer, manufacturing, and media businesses. Recently, I was co-founder & CEO of Plantd, a carbon-negative building materials startup named to Fast Company’s 2024 list of The World’s Most Innovative Companies.
I’ve also been known as The Lazy Environmentalist, an “if the shoe fits” media brand I created to help everyday people discover convenient and cost-effective ways to embrace sustainable lifestyles.
From a soundproofed closet turned recording studio in my Brooklyn apartment, I built The Lazy Environmentalist into an award-winning television series on Sundance Channel, a radio show on SiriusXM, two books, one calendar, and lots of morning show appearances on the likes of Morning Joe, The Martha Stewart Show, Wake Up With Al, and Fox & Friends.
We created Supercool because we know our civilization has the tools to solve climate change in ways that enable humanity to flourish. The proof is in the data and experiences of people and communities in towns and cities around the globe.
Not all climate solutions are created equal. Some are unrealistic. Others are uninspired. Yet, in the hands of forward-looking entrepreneurs, engineers, policymakers, and everyday professionals, the low-carbon economy delivers.
We’re excited to share it with you.
@Fast Company
The Secret to Scaling Climate Solutions? Don’t Sell Climate.
Josh wrote in Fast Company about why people don’t need a new reason to care. They need a new reason to switch. Read it here.
Inside the Climate Innovations Reshaping Our Buildings.
Josh wrote in Fast Company about what fast-growing companies like Plantd, BrainBox AI, and Budderfly reveal about the future of decarbonization. Read it here.
Newsletter
Weekly insights into climate solutions that are scaling.
Supercool’s newsletter delivers analysis of business and policy solutions that have moved beyond the lab and pilots—into commercialization and scale.
Get quick insights into proven climate technologies, strategies, and business models that are already de-risked, data-backed, and transforming cities and industries across the globe.
AS SEEN IN…
LATEST COVERAGE
“The climate and carbon benefit has to be baked into the product or service, but it’s never the selling point. This is a core philosophy for me. My experience has been that if you’re only pitching the climate benefits of your product or service, it always stays very niche and small.”
—An interview with Josh Dorfman on climate marketing and communications and the inspiration behind Supercool.
