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Podcast
Where the business of climate meets the future of living.
Discover real-world climate solutions that cut carbon, boost the bottom line, and improve modern life.
Each week, climate entrepreneur and author Josh Dorfman pinpoints proven playbooks, business models, and technologies accelerating the low-carbon economy in future-forward towns and cities.
Hear from CEOs, Mayors, startup founders, policymakers, and other innovators who are tackling climate change head-on to shape a smarter, more sustainable future.
See the low-carbon future.
Discover real-world climate solutions that cut carbon, boost the bottom line, and improve modern life.
Each week, climate entrepreneur and author Josh Dorfman pinpoints proven playbooks, business models, and technologies accelerating the low-carbon economy in future-forward towns and cities.
Hear from CEOs, Mayors, startup founders, policymakers, and other innovators who are tackling climate change head-on to shape a smarter, more sustainable future.
HI, I’M JOSH DORFMAN
As a climate entrepreneur, I’ve built sustainable consumer, manufacturing, and media businesses. Recently, I was co-founder & CEO of Plantd, a carbon-negative building materials startup named to Fast Company’s 2024 list of The World’s Most Innovative Companies.
I’ve also been known as The Lazy Environmentalist, an “if the shoe fits” media brand I created to help everyday people discover convenient and cost-effective ways to embrace sustainable lifestyles.
From a soundproofed closet turned recording studio in my Brooklyn apartment, I built The Lazy Environmentalist into an award-winning television series on Sundance Channel, a radio show on SiriusXM, two books, one calendar, and lots of morning show appearances on the likes of Morning Joe, The Martha Stewart Show, Wake Up With Al, and Fox & Friends.
We created Supercool because we know our civilization has the tools to solve climate change in ways that enable humanity to flourish. The proof is in the data and experiences of people and communities in towns and cities around the globe.
Not all climate solutions are created equal. Some are unrealistic. Others are uninspired. Yet, in the hands of forward-looking entrepreneurs, engineers, policymakers, and everyday professionals, the low-carbon economy delivers.
We’re excited to share it with you.
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“The climate and carbon benefit has to be baked into the product or service, but it’s never the selling point. This is a core philosophy for me. My experience has been that if you’re only pitching the climate benefits of your product or service, it always stays very niche and small.”
—An interview with Josh Dorfman on climate marketing and communications and the inspiration behind Supercool.
