The low carbon future is here.
Subscribe Today
Discover real-world climate solutions that cut carbon and improve modern life in future-forward towns and cities.
No spam. Just proven carbon-cutting solutions already underway.
Podcast
Where the business of climate meets the future of living.
Discover real-world climate solutions that cut carbon, boost the bottom line, and improve modern life.
Each week, climate entrepreneur and author Josh Dorfman pinpoints proven playbooks, business models, and technologies accelerating the low-carbon economy in future-forward towns and cities.
Hear from CEOs, Mayors, startup founders, policymakers, and other innovators who are tackling climate change head-on to shape a smarter, more sustainable future.
See the low-carbon future.
Discover real-world climate solutions that cut carbon, boost the bottom line, and improve modern life.
Each week, climate entrepreneur and author Josh Dorfman pinpoints proven playbooks, business models, and technologies accelerating the low-carbon economy in future-forward towns and cities.
Hear from CEOs, Mayors, startup founders, policymakers, and other innovators who are tackling climate change head-on to shape a smarter, more sustainable future.
LATEST POSTS
Urban Calm: How Cities De-Stress to Decarbonize
Lowering carbon also lowers stress, which makes cities more wonderful places to live.
Accelerating Mobility: Building Safe, Connected Bike Lanes That Transform Cities
Nearly everyone wants bike lanes. This expert gets it done 3x faster.
Mayors Collaborate to Spread Climate Innovation From City to City
Mayors are sharing the best climate solutions with their peers.
HI, I’M JOSH DORFMAN

As a climate entrepreneur, I’ve built sustainable consumer, manufacturing, and media businesses. Recently, I was co-founder & CEO of Plantd, a carbon-negative building materials startup named to Fast Company’s 2024 list of The World’s Most Innovative Companies.
I’ve also been known as The Lazy Environmentalist, an “if the shoe fits” media brand I created to help everyday people discover convenient and cost-effective ways to embrace sustainable lifestyles.
From a soundproofed closet turned recording studio in my Brooklyn apartment, I built The Lazy Environmentalist into an award-winning television series on Sundance Channel, a radio show on SiriusXM, two books, one calendar, and lots of morning show appearances on the likes of Morning Joe, The Martha Stewart Show, Wake Up With Al, and Fox & Friends.
We created Supercool because we know our civilization has the tools to solve climate change in ways that enable humanity to flourish. The proof is in the data and experiences of people and communities in towns and cities around the globe.
Not all climate solutions are created equal. Some are unrealistic. Others are uninspired. Yet, in the hands of forward-looking entrepreneurs, engineers, policymakers, and everyday professionals, the low-carbon economy delivers.
We’re excited to share it with you.
LATEST COVERAGE
“The climate and carbon benefit has to be baked into the product or service, but it’s never the selling point. This is a core philosophy for me. My experience has been that if you’re only pitching the climate benefits of your product or service, it always stays very niche and small.”
—An interview with Josh Dorfman on effective climate communications and marketing and the inspirations for Supercool