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Supercool spotlights climate solutions that cut carbon, grow profits, and outperform the status quo.
Each week, climate entrepreneur Josh Dorfman talks with innovators reshaping the modern world through breakthrough technologies, strategies, and business models.
This is the rise of the low-carbon economy, a multi-trillion-dollar transformation already underway.
Supercool spotlights climate solutions that cut carbon, grow profits, and outperform the status quo.
Each week, climate entrepreneur Josh Dorfman talks with innovators reshaping the modern world through breakthrough technologies, strategies, and business models.
This is the rise of the low-carbon economy, a multi-trillion-dollar transformation already underway.
HI, I’M JOSH DORFMAN
As a climate entrepreneur, I’ve built sustainable consumer, manufacturing, and media businesses. Recently, I was co-founder & CEO of Plantd, a carbon-negative building materials startup named to Fast Company’s 2024 list of The World’s Most Innovative Companies.
I’ve also been known as The Lazy Environmentalist, a media brand I created to help consumers discover convenient and cost-effective ways to embrace sustainable lifestyles.
From a soundproofed closet in my Brooklyn apartment, I built The Lazy Environmentalist into a daily radio show on SiriusXM, an award-winning reality TV show show on Sundance Channel, two books, one calendar, and many morning show appearances on the likes of Morning Joe, The Martha Stewart Show, Wake Up With Al, and Fox & Friends.
We created Supercool because we know our civilization has the tools to solve climate change in ways that enable humanity to flourish. The proof is in the data and experiences of people and communities in towns and cities around the globe.
Not all climate solutions are created equal. Some are unrealistic. Others are uninspired. Yet, in the hands of forward-looking entrepreneurs, engineers, policymakers, and everyday professionals, the low-carbon economy delivers.
We’re excited to share it with you.
@Fast Company
The Climate Tech Making Retail Smarter and More Profitable.
Josh wrote in Fast Company about how the next wave of retail innovation is turning climate technologies into growth engines. Read it here.
The Secret to Scaling Climate Solutions? Don’t Sell Climate.
Josh wrote in Fast Company about why people don’t need a new reason to care. They need a new reason to switch. Read it here.
Inside the Climate Innovations Reshaping Our Buildings.
Josh wrote in Fast Company about what fast-growing companies like Plantd, BrainBox AI, and Budderfly reveal about the future of decarbonization. Read it here.
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“You can hold both truths: that climate change is devastating—and that solutions are real, working, and worth betting on.”
— Josh Dorfman on Everybody in the Pool, hosted by Molly Wood.