Climate Commercialization
Strategic Advisory
with Josh Dorfman
I advise companies building the low-carbon economy on positioning, commercialization strategy, partnerships, brand and communications, and fundraising strategy.
Host of Supercool • Co-Founder of Plantd • Former Head of Vine.com at Amazon
Whether you're preparing to raise capital, refining your positioning, launching a new product, building strategic partnerships, or scaling your commercialization strategy, I help companies translate climate innovation into commercial success.

"The best climate companies aren’t asking customers to make the virtuous choice. They’re making the sustainable choice the better choice."
WHO I WORK WITH
- Climate technology startups
- Industrial innovation companies
- Building products and materials companies
- Venture capital portfolio companies
- Corporate innovation teams
Executive leadership teams
HOW I HELP
- Commercialization strateg
- Brand and communications
- Company and product positioning
- Strategic partnerships
- Fundraising strategy
- Executive messaging and thought leadership
REPRESENTATIVE EXPERIENCE
Supercool
Creator and host of the podcast and newsletter about climate innovation, business, and how the future is being built.
Plantd
Co-Founder and CMO; former founding CEO. Led Plantd through its Seed and Series A financing rounds, established its brand and commercialization strategy, and secured its first partnership with D.R. Horton.
Amazon
Launched and led Vine.com, Amazon's business focused on natural, organic, and sustainably designed products.
SELECTED ORGANIZATIONS & AUDIENCES
Selected organizations: Google, Salesforce, Volkswagen, Clorox, Bristol Myers Squibb, The North Face, The Anthony Robbins Companies, The Federal Reserve Bank of New York, The Aspen Institute
Selected media: Morning Joe, NPR, Fox & Friends, The Martha Stewart Show
TYPICAL ENGAGEMENTS
- Founder & CEO advisory
- Commercialization strategy
- Fundraising preparation
- Positioning workshops
- Executive off-sites
- Advisory boards
- Portfolio company support
Conference keynotes
INTERESTED IN WORKING TOGETHER?
Tell me what you're building and what you're trying to accomplish.
GET SUPERCOOL EVERY WEEK
One story about climate innovation, business, and how the future is being built.
