See how the low-carbon economy is scaling up.
Supercool Newsletters
Join 10,000+ founders, executives, and investors tracking the companies and projects turning climate innovation into real-world deployments.
Track Growth. Get The Playbooks.
Over $2 trillion is now invested annually in clean energy technologies. Supercool’s weekly newsletters highlight how the low-carbon economy is gaining traction— boosting profits, improving modern life, and cutting emissions.
📍 Deployed (Tuesdays)
Deployed tracks what went operational in the past week to accelerate the low-carbon economy. No pilots, pledges, or policy proposals. If it isn’t in the ground and operating at scale, it isn’t Deployed.
Our weekly dispatches highlight what powered on, opened, and was commissioned into service—from solar-plus-storage projects to net-zero energy buildings to EV fleets to underground waste disposal systems, and more.
Discover real-world projects moving the needle across:
- Grid + Energy
- Buildings
- Mobility
- Ag + Food
- Industry
- Circular Economy
🎯 The Playbook (Thursdays)
The Playbook distills how leading-edge companies turn climate innovation into market adoption, revealing the strategies driving commercial-scale success.
It’s a weekly quick dive into how companies like Zum (modernizing the school bus system), Alloy (building all-electric skyscrapers), and TerraCycle (overcoming negative economics to recycle the least valuable stuff on earth) execute at speed and scale.
The Playbook reveals how leading companies are upending the status quo, through their:
- Value Propositions
- Technologies
- Business Models
- Culture
- Partnerships
- Go-To-Market Strategies
- Supply chains
Keep up the amazing work! I love all the stories you put out.
Who It’s For
🚀 Founders and operators building and commercializing climate innovations.
🏢 Corporate leaders rethinking and modernizing operations.
💸 Investors tracking climate tech and solutions that scale.
🏛️ Public-sector leaders setting policy and buying for cost and reliability.
🌍 Future-forward business professionals interested in where markets are headed.
Who’s Reading
10,000+ subscribers; average issue read time under 5 minutes.
Read by operators at:
Recent Spotlights
Alloy Development — NYC’s first all-electric skyscraper beats Wall Street’s expectations
Upway— the resale engine powering the e-bike boom
Zum — electrifying school bus transport with software-first logistics
Budderfly— energy savings as a service at 7,000+ locations
Wasteless AI — dynamic discounting for grocers to sell food before it spoils
Renew Home — turning smart homes into grid assets
Plus, access to the entire Supercool newsletter library.
About the Writer
Written by Josh Dorfman, climate tech entrepreneur and host of the Supercool podcast. For two decades, Josh has built and led sustainable ventures across tech, design, and media.
Before Supercool, Josh was co-founder and CEO of Plantd, a manufacturer of carbon-negative building materials made from grass. In 2024, Fast Company named Plantd one of the World’s Most Innovative Companies; that year D.R. Horton, the largest U.S. homebuilder, ordered 10 million Plantd structural panels to replace trees in construction.
The newsletter is informed by Josh’s industry insights and covers one of the fastest-moving and most consequential trends in business today: the rise of the low-carbon economy.
Why Subscribe?
Markets don’t reward innovation. They reward adoption. Supercool shows how low-carbon solutions become a competitive edge — and the core of modern business strategy.
Make better climate decisions, faster.