See the playbooks scaling climate innovation.
Supercool Newsletter
A new wave of innovation is profitable, high-performance, and low-carbon—all at once.
Inside Each Issue
Over $2 trillion is invested annually in clean energy technologies. Supercool’s newsletter breaks down the playbooks climate companies use to win customers, grow revenue, and pull the low-carbon future closer.
Delivered once a week. Read in under 5 minutes. You get:
✅ Case studies on how climate companies capture market share.
✅ Operator takeaways on the strategies and tactics they use.
✅ Data-driven insights into where market shifts are underway in clean energy, the circular economy, and the overall low-carbon economy.
✅ Business models that transform carbon-cutting ideas into successful competitive advantage.
✅ First-hand accounts of the measures founders, CEO, and executives deploy to achieve product-market fit and scale.
Keep up the amazing work! I love all the stories you put out.
Who It’s For
🚀 Founders and operators building and commercializing climate innovations.
🏢 Corporate leaders rethinking and modernizing operations.
💸 Investors tracking climate tech and solutions that scale.
🏛️ Public-sector leaders setting policy and buying for cost and reliability.
🌍 Future-forward business professionals interested in where markets are headed.
Who’s Reading
10,000+ subscribers; average issue read time under 5 minutes.
Read by operators at:
Recent Spotlights
Alloy Development — NYC’s first all-electric skyscraper beats Wall Street’s expectations
Upway— the resale engine powering the e-bike boom
Zum — electrifying school bus transport with software-first logistics
Budderfly— energy savings as a service at 7,000+ locations
Wasteless AI — dynamic discounting for grocers to sell food before it spoils
Renew Home — turning smart homes into grid assets
Plus, access to the entire Supercool newsletter library.
About the Writer
Written by Josh Dorfman, climate tech entrepreneur and host of the Supercool podcast. For two decades, Josh has built and led sustainable ventures across tech, design, and media.
Before Supercool, Josh was co-founder and CEO of Plantd, a manufacturer of carbon-negative building materials made from grass. In 2024, Fast Company named Plantd one of the World’s Most Innovative Companies; that year D.R. Horton, the largest U.S. homebuilder, ordered 10 million Plantd structural panels to replace trees in construction.
The newsletter is informed by Josh’s industry insights and covers one of the fastest-moving and most consequential trends in business today: the rise of the low-carbon economy.
Why Subscribe?
Markets don’t reward innovation. They reward adoption. Supercool shows how low-carbon solutions become a competitive edge — and the core of modern business strategy.
Make better climate decisions, faster.