There’s no shortage of climate solutions that work.
The challenge is getting people to use them.
At Supercool, we’ve spoken with dozens of today’s leading climate companies. Across clean energy, circularity, mobility, and the built environment, the same pattern emerges: the companies scaling fastest turn climate performance into business performance.
They don’t lead with tech specs or carbon metrics.
They solve real customer pain first.
They design value propositions that make it easy to say “yes.”
They outperform the status quo.
That’s the difference between a great product and a great income statement.
The Climate Adoption Playbook distills how leading climate companies achieve scale. It’s the first course built on real-world case studies of their strategies to remove friction, build trust, and make climate the obvious business decision.
It’s the same approach we use at Plantd, a carbon-negative building materials company I co-founded in 2021. It’s how we secured a 10 million panel order from D.R. Horton, America’s largest homebuilder. That’s thousands of new homes locking away atmospheric carbon dioxide in their walls and roofs.
The Playbook is for operators who aim to accelerate climate impact—from startup teams to corporate leaders—who want to go faster by removing what holds great solutions back.
The low-carbon future depends on more than grit, capital and innovation.
It depends on adoption.
— Josh Dorfman
CEO, Supercool
What You’ll Learn
The five levers successful climate companies pull to remove barriers and drive market adoption.
🧩 Friction Removal
Adoption happens when barriers disappear.
✅ De-Risked Adoption
Proof beats promise.
🎨 Lifestyle Upgrade
Aspiration accelerates adoption over obligation.
💳 Financing as the Unlock
New models erase the capex cost conundrum.
♻️ Circular Advantage
Circularity scales only when it drives profit.
Stack Adoption levers. Accelerate Growth.
Course Format
8 Self-Paced Modules
~10 minutes each
Case Studies
Drawn from 50+ deep dives with world-class climate companies
Workbook
Enabling you to diagnose barriers and pull climate adoption levers
Certificate of Completion
Certified in the Supercool Climate Adoption Playbook
Risk-Free Guarantee
Adoption is about de-risking decisions. So is this course.
If this playbook doesn’t help you unlock adoption, we’ll refund you.
Proof beats promise. 30-day money-back guarantee.
Beyond The Five Levers
You’ll learn how to:
1. Stack climate adoption levers to erase multiple barriers and scale faster.
2. Embed climate adoption into product offerings so customers can easily say “yes.”
3. Reframe solutions to fit the culture and become exactly what people want.
What You’ll Walk Away With
✅ A framework to diagnose adoption barriers with clarity.
✅ A repeatable playbook to sequence the right lever at the right time.
✅ Case-proven strategies from 50+ companies already scaling.
✅ A personalized mini-playbook you can apply immediately inside your organization.
Inside the Course
Lever: Friction Removal
Electrifies school transport with software-first logistics, cutting fleets and simplifying operations.
Lever: De-Risked Adoption
Seals building leaks from the inside out, guaranteeing fast ROI with measurable energy savings.
Lever: Financing as the Unlock
Scales energy efficiency across 7,000 buildings, like Taco Bell & KFC, with zero upfront costs.
Lever: Lifestyle Upgrade
Built a global audience of 500 million fans by making EV racing fun, urban, and thrilling.
Lever: Circular Advantage
Powers resale for brands like Patagonia and Michael Kors, boosting margins and revenue.
Bundles EV semi-trucks and vehicle charging into a subscription, making electric freight cheaper than diesel.
Different industries. Same result: adoption accelerates when you pull the right lever.
Who It’s For
🚀 Startup Founders & Operators
Scaling low-carbon solutions from idea to adoption.
♞ Corporate Leaders
Rethinking sustainability strategy to drive business outcomes.
📈 Investors
Spotting what will—and won’t—scale.
🎓 Early-Career Professionals
Building the skills to accelerate climate careers.
🤝 Policy & Nonprofit Leaders
Designing programs that move stakeholders to action.
Your Instructor
Josh Dorfman — CEO and host of Supercool.
Josh has spent 20+ years scaling sustainable innovation—from startups to corporate-led ventures.
Josh was co-founder & CEO of Plantd, a manufacturer of carbon-negative building materials made from grass instead of trees, which was named to Fast Company’s 2024 list of the World’s Most Innovative Companies.
He previously led Vine.com at Amazon, a natural and organic specialty retailer, directed The Collider, the nation’s first innovation center for climate resilience, and created The Lazy Environmentalist, a media brand that became a Sundance Channel television series, a SiriusXM radio show, and two highly acclaimed books.
He has interviewed hundreds of founders, CEOs, and executives to explore the adoption strategies that transform climate solutions into business advantage and rapid growth.
“Customers don’t say no to climate.
They say no to friction.”
“Customers don’t say no to climate. They say no to friction.”
Pricing
Built for individuals who want to lead change — and for teams ready to scale it.
Single Seat
$999
$499
Personal development pricing
Ideal for founders, operators, and professionals looking to apply the Playbook directly to their own work.
Includes:
– One year of course access
– Updates and new module releases
– Downloadable, interactive workbook
– Certificate of completion
Team License
$5,000
15 Seats + 1 hour private Q&A w/Josh
Build shared fluency across your team — and a common language for how climate tech gets adopted.
Includes:
– One year of course access
– Updates and new module releases
– Team dashboard and progress tracking
– Downloadable, interactive workbook
– Private group Q&A with Josh (1 hour)
For larger teams or custom access, contact us to design a package that fits your organization.
Executive Engagement
$15,000
On-site, half-day workshop w/Josh
For leadership teams ready to operationalize the Playbook across their company.
Includes:
– One year of course access
– Updates and new module releases
– Customized workshop agenda
– Pre-session briefing
– Strategic on-site session with leadership
– Follow-up recap and resource package
FAQ
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How long does the course take?
Eight modules, about 90 minutes total. Each is designed to fit into a busy schedule.
Modules cover:
- Why Innovation Alone Doesn’t Scale
- Friction Removal — eliminating adoption barriers
- De-Risked Adoption — why proof beats promise
- Lifestyle Upgrade — how identity drives faster adoption
- Financing as the Unlock — removing the capex choke point
- Circular Advantage — when reuse creates profit and trust
- Stacking Levers — combining strategies to accelerate growth
- Culture & Adoption — reframing norms to make solutions the default
Plus, workbook exercises you can complete in another 1–2 hours — time well spent applying the Playbook directly to your work.
Do I need a climate background?
What makes this course different?
It’s the only course based on real-world case studies of world-class climate companies. You’ll see exactly how they pull adoption levers to grow their customer base, scale revenues, and gain market adoption — and learn how to apply the same strategies in your work.
When does the course start?
How long do I keep access?
Can my team take it together?
What do I get at the end?
A certificate of completion, proof you’ve mastered the Playbook. More importantly, you’ll walk away with a personalized adoption strategy — your own mini-playbook shaped by the workbook exercises.